Family owned for more than 70 years, Sunview Vineyards and Sunview Marketing, the sales subsidiary of Sunview Vineyards, has been farming conventional and organic table grapes for consumers worldwide for more than three generations.

Located in the heart of California’s grape vineyards, Delano, CA-based Sunview Marketing has fruitfully built a farm based on the simple principles of integrity, quality, performance and sustainability.

The company has long been a top grape grower-shipper in the area, and its philosophy comes down to anticipating the demands of its customers and consumers, and constantly optimizing its acreage and vineyards to be the best it can.

With the grape season about to begin, those at the company are excited about what they’re seeing from the crop.

“This year’s grape season outlook is looking very strong and we are excited about supplying our fresh grapes to our retail partners and consumers all over the world,” said Mitch Wetzel, vice president of sales and marketing for the company.

“We anticipate a very high-quality, high-volume year for grapes.”

That’s good news for Sunview Marketing and the entire grape industry, which was impacted by the pandemic and all the problems that came with it.

“Last year, the entire economy was dealing with unprecedented challenges,” Wetzel said. “We look forward to this year to start to return to business as usual.”

Thankfully, the winter weather was relatively normal, which historically has meant the grape harvest performs well throughout the season.

“One of the hallmarks of Sunview’s grape program will absolutely not change,” Wetzel said.

“We will have promotable volumes of conventional and organic grapes throughout the season.”

In that regard, Sunview will kick off its California Central Valley grape season with Flame, Sugraone, and Summer Royal varieties. By the end of July, the company begins shipping its exclusive grapes — Sparkle, Rosa, Stella Bella, and a new entry, Crown, a delicious green seedless grape.

Sunview’s mid-season grapes are proprietary Gem and Sorella Bella, and Sweet Bella grapes are being added to the mix this year.

“Building on the amazing success from last year, the company’s latest star brand, high-flavored exclusive Sweet Carnival starts in early September and runs through mid-December,” Wetzel said. “The company has been busy working on new red and green varieties that will eventually be available during early, middle, and late windows during the California season.”

These new varieties will help to keep the availability mix fresh and exciting to customers and consumers. Wetzel expects those new grapes to be available in commercial volumes next season with more on the horizon.

“With no outside growers or production involved, our customers can be confident that Sunview Marketing is your single source for grapes out of the Central Valley,” he said. “The entire team at Sunview Marketing is eager to start the 2021 grape season. Given these challenging times, everyone is looking forward to some version of normalcy which includes summer fun and summertime fruit.”