Dulcinea selling ‘Legendary Perfection’
Dulcinea selling ‘Legendary Perfection’
Dulcinea Farms LLC stakes its reputation on bringing watermelons and melons of legendary perfection to the marketplace. “Dulcinea melons are still a consumer favorite. That’s because our experienced growers, selection in growing locations and quality assurance are consistent each season,” said Steve Dabich, vice president of sales. “Behind the unsurpassed flavor and highest quality produce is the Dulcinea commitment to varietal selection, planning, growing, harvesting, packaging and cooling and shipping.”
The company’s exclusive offerings include Dulcinea Pureheart, Dulcinea Tuscan-Style cantaloupe, Dulcinea Sugar Daddy and Ruby Bliss.
Watermelons are currently being sourced in Mexico. “The season has been challenging due to weather in south Mexico the start of this year,” he explained. “North Mexico looks to be a strong healthy crop for Dulcinea.” Production in Arizona will begin in mid-May.
According to Dabich, campaigns this year “will focus on store execution and teaming up with retailers to help sell Dulcinea branded produce. We sell quality branded product, ‘Fruit of Legendary Perfection.’ ”
He explained the Dulcinea difference with specific examples. “The PureHeart Mini has a heart of the melon taste in every bite. The ultra-thin rind offers more fruit to enjoy and is the sweetest of all minis,” Dabich said.
Dulcinea markets product throughout the United States, Mexico and Canada.