Misionero Vegetables, a family-owned-and-operated business, showcased its new flavorful and nutritional salads at the Produce Marketing Association’s Fresh Summit in Anaheim, CA, and was awarded Best New Product Launch.

“We looked at emerging trends in the fresh-cut category and found consumers are incorporating vegetables with a high nutrient content or ‘super foods’ into their diets,” Alicia Blanco, marketing manager, said in a press release. “Our Baby Kale and Superfood Blends are the perfect fit for the savvy consumer.”

Rainier Fruit Co., which will exhibit at booth No. 500 at this year's New York Produce Show & Conference, is armed with a strong message designed to increase retail apple sales. "According to AC Nielsen, sales data from September 2011 through April 2012, showed the 'other' category increased over 50 percent in both sales dollars and volume," Director of Marketing Suzanne Wolter told The Produce News Nov. 1. "This presents an opportunity for retailers to shift their focus to new varieties and drive additional dollars through the department."

On Oct. 25 produce industry veteran Jan DeLyser officially assumed the role of chairman of the Produce Marketing Association, as the association kicked off Fresh Summit 2012 with a theme of “Say Hello to the Future.”

Ms. DeLyser begins her PMA chairmanship nearly a quarter-century after she first volunteered for PMA as a member of the education committee in 1988, when she was working at the Fresh Produce & Floral Council.

Dale (Doug) Bernard, a produce and floral industry veteran who was known for his work in importing and distributing fresh chili peppers in the United States and Canada, died Oct. 24 in Miami. He was 69.

Starting in 1968, Mr. Bernard became active in a business venture in El Salvador, Pavos S.A., which produced and marketed frozen turkeys throughout the Central American market. He remained an active part of this business through the end of his life.

ANAHEIM, CA — The food culture in America is changing, and the fresh produce industry is perfectly positioned to capitalize on the changing desires of consumers.

That was one of the topics discussed at a workshop held Friday, Oct. 26, during the Produce Marketing Association Fresh Summit, here.

The Nunes Co. has signed an exclusive sponsorship agreement for organic vegetables with public television's No. 1 cooking show, “America's Test Kitchen,” for 2013.