California grape industry looks to capitalize on popularity of fruit as top snack
California grape industry looks to capitalize on popularity of fruit as top snack
According to a recent snacking study, fresh fruit is not only the top snack food consumed in America, it is also one of the fastest growing.
The study results, conducted by The NPD Group, are not surprising to California's table grape farmers, who have been promoting Grapes from California as the "Original Super Snack" all season and are expected to announce record-breaking shipping numbers at the end of January.