Value-added fresh-cut fruit can bolster bottom line
Value-added fresh-cut fruit can bolster bottom line
The fresh-cut fruit category continues to expand dramatically every year, fueled by consumer demand. Today, consumers want fresh, nutritious and flavorful cut fruit packed for their safety and convenience.
Lifestyles are rapidly changing and the result has been a trend toward eating healthy. Retailers should take full advantage of this wellness progression by promoting more value-added fresh-cut fruit products.
Mr. Pridmore works as a sales representative for the Birmingham, AL-based company and handles out-of-state accounts, as well as local deliveries and door trade. The company handles a full line of produce.