Vision Import Group sees promotional opportunities ahead
Vision Import Group sees promotional opportunities ahead
Without hesitation, Ronnie Cohen, who is vice president of sales for Vision Import Group LLC in River Edge, NJ, and a former chairman of the National Mango Board, said the time to promote mangos is now often. “Promote! Promote! Promote!” he said.
It has long been known that the retail sales of mangos are very dependent upon promotions. The better the perceived value by the U.S. consumer, the more likely they are to buy the world’s most popular fruit. Cohen said the fall months should offer ample opportunities to promote for most retailers.