Almond Board study determines strongest influencers of health-related choices
Almond Board study determines strongest influencers of health-related choices
For the past several years, the Almond Board of California has targeted dieticians and nurse practitioners in the United States with their health messaging, "based on research showing these were the two groups of health professionals most likely to provide dietary advice to consumers," according to an article in a recent edition of the board's newsletter, "Outlook."
However, a new in-depth quantitative study looked not at who was most likely to provide advice but whose advice consumers were most likely to find credible, the article stated.