Supermarket sunflowers prove popular and irresistible
Supermarket sunflowers prove popular and irresistible
“Who doesn’t love sunflowers?” asked Alice Grazziani, director of floral at Gelson’s in Commerce, CA. “As a kid, I remember always drawing sunflowers with a big smiley face in the center. I personally associate a sunflower with a happy flower.”
Grazziani said that sunflowers can add texture to any floral arrangement and when sunflowers are mass-merchandised attractively they will welcome impulse sales throughout the day.
“Our sunflower displays and our sunflower sales speak volumes,” said Grazziani. “They are simply irresistible and, most of all, make people smile.”