Dole debuts four new Fresh Makes Veggie Pasta Salad Kits
Dole debuts four new Fresh Makes Veggie Pasta Salad Kits
There is a new addition to Dole's packaged salad line, and it is a corker.
Consumers are in for a happy surprise as corkscrew pasta (and bow tie, shell and penne) make their debut in the produce section, thanks to Westlake Village, CA-based Dole Fresh Vegetables' line of four innovative Fresh Makes Veggie Pasta Salad Kits.
Developed by chefs for the busy home cook, each kit is complete and ready-to-prepare in less than 14 minutes. Consumers need only boil the pasta, toss it with the provided fresh, pre-washed, pre-cut veggies and mix it all with the kit's Dole-proprietary dressing and other included toppings. The salads serve up to four.
The four varieties are broccoli ranch with corkscrew pasta, garden vegetable with bow tie pasta, Italian herb with penne pasta and cheddar bacon ranch with shell pasta. Each may be served warm or chilled and may also be enhanced with other ingredients to the consumer's liking. The clamshell package, which displays all the ingredients, is completely recyclable and re-sealable. The suggested retail price is $3.99.
New Dole Fresh Makes Veggie Pasta Salad Kits make healthier eating a snap with the added benefit of incorporating fresh, crisp veggies into a quick, colorful pasta salad without the hassle of recipes, measuring, chopping or waste. In tests with consumers, all four flavors were a hit, receiving high purchase intent scores for the concept, and even higher marks after tasting.
Consumers are in for a happy surprise as corkscrew pasta (and bow tie, shell and penne) make their debut in the produce section, thanks to Westlake Village, CA-based Dole Fresh Vegetables' line of four innovative Fresh Makes Veggie Pasta Salad Kits.
Developed by chefs for the busy home cook, each kit is complete and ready-to-prepare in less than 14 minutes. Consumers need only boil the pasta, toss it with the provided fresh, pre-washed, pre-cut veggies and mix it all with the kit's Dole-proprietary dressing and other included toppings. The salads serve up to four.
The four varieties are broccoli ranch with corkscrew pasta, garden vegetable with bow tie pasta, Italian herb with penne pasta and cheddar bacon ranch with shell pasta. Each may be served warm or chilled and may also be enhanced with other ingredients to the consumer's liking. The clamshell package, which displays all the ingredients, is completely recyclable and re-sealable. The suggested retail price is $3.99.
New Dole Fresh Makes Veggie Pasta Salad Kits make healthier eating a snap with the added benefit of incorporating fresh, crisp veggies into a quick, colorful pasta salad without the hassle of recipes, measuring, chopping or waste. In tests with consumers, all four flavors were a hit, receiving high purchase intent scores for the concept, and even higher marks after tasting.