Del Monte campaign showcases Growers of Good
Del Monte campaign showcases Growers of Good
Del Monte Foods, one of the nation’s largest producers, distributors and marketers of premium quality, branded food products, announced the launch of Growers of Good, a multi-year marketing campaign focused on the brand’s relationship with its farmers, the communities and people it serves, and natural resources. Growers of Good marks the company’s first master brand campaign since Bursting with Life, which launched in 2012.
Launching this month, the campaign includes advertising across a range of communication channels, including television, digital and social. The television ads introduce the Growers of Good concept, noting that Del Monte Foods grows what’s important: from fruit and vegetables grown “at family farms that have been with us for over 100 years” to “nutritious meals, a healthy planet, and a more hopeful tomorrow.” The ads feature the brand’s popular whole kernel corn made with natural sea salt and peach Fruit Cup snacks made with 100 percent juice.
“The campaign is grounded in our commitment to growing the things we love: healthier fruits and vegetables, healthier families, and a healthier planet,” said Bibie Wu, chief marketing officer of Del Monte Foods. “Del Monte Foods is the leading brand in canned vegetables and fruit, but we strongly believe that we are much more than just a food company; we are an advocate for doing what’s good. The launch of this campaign is just the beginning of telling our story and engaging people in a more meaningful, deeper and authentic way.”
