Del Campo introduces high-flavor ‘t’mates’ cocktail tomato
Del Campo introduces high-flavor ‘t’mates’ cocktail tomato
After reaching commercial production volume, Del Campo Supreme announced it is now offering its “t’mates” brand cocktail tomatoes.
Del Campo, based in Nogales, AZ, debuted t’mates at the PMA Fresh Summit in October, giving buyers a sneak peek at this new item.
Known for their well-balanced tomato taste and deep crimson color, Del Campo has the exclusivity to grow and market this variety in North America. This tomato was developed by the seed company Enza Zaden and is already widely accepted in Europe.
t’mates, part of the Tomazur family of tomatoes, have been extensively tested and have consistently outperformed other cluster tomatoes with consistent size, color, Brix and pH level. These tomatoes are also known for their firm texture and improved shelf life and were voted “Best Tomato On-The-Vine” in Spain in 2012. t’mates have also been the preferred cluster tomato of consumers in blind taste tests.
“In the tomato industry, we became very good at growing tomatoes and we forgot about taste,” Guillermo Martinez, general manager of Del Campo, said in a press release. “Consumers told us they wanted great tomatoes that tasted like real tomatoes — and we know that t’mates answer that charge. We believe that high-flavor tomatoes are a priority for continued category growth.”
t’mates have year-round availability and are uniquely packed in a recyclable cardboard container that highlights Del Campo’s culture and social responsibility efforts, as the tagline says, “Good People, Friendly Farming.”
Each consumer pack is 11.5 ounces and contains a cluster of on-the-vine tomatoes packed in a 10-count master case.
“With consumers becoming more engaged with where their food comes from, how it’s grown and if it meets their needs for flavor and quality, the time is right for t’mates” Martinez added in the press release.
As part of the t’mates launch, Del Campo will offer marketing support in the way of ad programming, demos, consumer couponing, POS and social media.
