IPR Fresh has ambitious plans for growth
By
John Groh
IPR Fresh has ambitious plans for growth
By
John Groh
In the 23 years that IPR Fresh has been in business, the company has carved out a strong niche supplying premium Mexican produce — with a particular emphasis on greenhouse-grown colored Bell peppers — to customers throughout North America. Now, the Nogales, AZ-based company is focused on an ambitious growth strategy aimed at significantly expanding sales over the next five years.
Following nearly 10 years of development and a successful pilot and market introduction, Royal Van Zanten, Together2Grow and Coloríginz (part of Dutch Flower Group) are taking the next step with Astronova. This strategic collaboration across the supply chain forms the foundation for the continued growth and development of this new cut flower.
Corine van den Berg started the Montana nursery in Poeldijk 35 years ago with her husband, Frank van Holst. They have passed on their love for lisianthus to their children, two of whom now work in the business. “As a mother, it’s wonderful to work alongside my two sons.”