In today’s digital age, where online interactions often overshadow personal connections, fostering community has become essential. Imagine a world where your brand is not just seen but felt, where genuine connections are made, and dedicated communities are built. The challenge and opportunity for produce brands in 2025 is clear: Build communities that inspire and transform consumers’ fruit and vegetable habits.

CMI Orchards has become a leading name in the apple industry, recognized for its expansive portfolio of branded apples, forward-thinking retail support and dedication to sustainability. Offering a wide selection that includes Ambrosia Gold, Cosmic Crisp, Envy, JUICI and many others, the organization ensures there is an apple for every consumer. Danelle Huber, senior marketing manager for CMI Orchards, noted, “With the largest varietal selection in the industry, we ensure there’s a perfect apple for every shopper.”

The Wonderful Company is committing $10 million to fire relief efforts in the Los Angeles area.

Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown.

As the president and CEO of Kurt Zuhlke & Associates, an Easton, PA-based company renowned for creating over 40 different packaging molds, Kurt Zuhlke is a trusted figure in the produce packaging industry.

Rivermaid Trading Co. has welcomed Sarah Baskins as its newest sales and procurement representative. With deep roots in family farming, a robust educational background and a proven track record in agriculture, Baskins brings a wealth of experience and leadership to her role.