Pacific Trellis Fruit introduced a new line of premium melons: Dulcinea Pure Perfection melons. This collection of high-flavor, high-quality melons is designed to elevate the consumer eating experience with exceptional sweetness, texture and juiciness.

Raley’s recently celebrated its donation of a Captain Planet Foundation Project Learning Garden to Alyce Taylor Elementary School in Sparks, NV. A third-grade class installed the learning garden by renovating existing garden beds, filling them with organic soil and planting a variety of vegetables and herbs. 

Fresh Express has launched its most expressive campaign yet with Express Yourself — a national, multi-platform brand initiative designed to celebrate individuality, spark creativity and reimagine salads as a personal canvas for self-expression.

In late 2024, Superfresh Growers launched a new organic packaging line to attract families, find homes for smaller apples and share its passion for sustainable farming.

The 10th annual Viva Fresh Expo was a rousing success featuring a completely sold-out show floor that drew 2,760 attendees, including 438 buyers. The event was a testament to a decade of progress and purpose, and attendees were met with high-energy networking, vendor showcases, product tastings and the many acknowledgments of the growers, retailers and industry leaders whose vision and dedication have built the foundation of Viva Fresh.

Walmart announced a $6 billion investment to open additional stores across Mexico, something it said was a long-term commitment to the region.

The investment is intended to open stores under a host of trusted banners in the market: Bodega Aurrera, Sam’s Club, Walmart Supercenters and Walmart Express.

The new builds will add to an already impressive footprint, with 3,200 stores in operation across nearly 700 municipalities in all 32 Mexican states.