CTFA renews contract with FreshLook Marketing Group
CTFA renews contract with FreshLook Marketing Group
HOFFMAN ESTATES, IL " FreshLook Marketing Group, a leading supplier of marketing research information to the perishables industry, announced that the California Tree Fruit Agreement in Reedley, CA, has renewed its contract and will continue to rely on FreshLook to provide detailed distribution, sales and pricing information on fresh peaches, plums and nectarines.
Sheri Mireau, vice president of marketing for the CTFA, said, "We?ve been working with FreshLook for the past year and have decided to extend that relationship for another two years. The quality and usefulness of the information and the responsiveness of their people have allowed us to develop a solid working partnership with FreshLook and provide our retail clients with relevant scanner sales information."
FreshLook provides CTFA with regular Internet delivery of data on the distribution, sales and pricing of fresh peaches, plums and nectarines and other crops. The data are broken down into seven broad geographic regions as well as retailer-specific reporting for over 100 accounts.
Sheri Mireau, vice president of marketing for the CTFA, said, "We?ve been working with FreshLook for the past year and have decided to extend that relationship for another two years. The quality and usefulness of the information and the responsiveness of their people have allowed us to develop a solid working partnership with FreshLook and provide our retail clients with relevant scanner sales information."
FreshLook provides CTFA with regular Internet delivery of data on the distribution, sales and pricing of fresh peaches, plums and nectarines and other crops. The data are broken down into seven broad geographic regions as well as retailer-specific reporting for over 100 accounts.