Communication Arts features Foodmix’s Onionology campaign
Gills Onions recently enlisted FoodMix Marketing Communications, a leading food marketing agency, to launch an Onionology ad campaign. FoodMix took the brand’s current look and feel and recreated it to align with their proud voice and their distinctly superior attributes by using handmade scientific illustrations and a family farm-esque tone.
The campaign was brilliantly executed to the point that Communication Arts, the foremost professional publication in visual communications and the largest creative magazine in the world, has ran an editorial feature of the campaign ads.
“We are honored to receive credit from a publication that is so revered in the industry,” says Sara Hagen, president of FoodMix marketing communications. “Our team painstakingly crafted this campaign to represent the Gills Onion brand in a succinct yet powerful way that has resonated with their core audience.”
A leading source of inspiration for the visual communications world, Communication Arts honored the FoodMix Onionology campaign with a full feature on their website as well as mentions on all their social media channels.
FoodMix is an agency known for building brand love and that’s exactly what they had in mind when drafting this advertorial collection for Gills Onions. Part of the campaign told the story that Gills devotes time, money and energy into researching and growing a product that has a distinctive advantage. Their onions have a higher keep time, less odor and can be cut with fewer tears.
They even employ a sustainable symbiotic waste-powered energy solution. When you peel back the layers, Gills simply grows a superior onion. Having been described as a blend of craft and science, this campaign mirrors Gills Onions mix of technology and the art of farming.