WP Produce has been a well-known trusted grower-shipper of fresh, tropical fruits and vegetables for almost four decades.

With farms in Florida and the Dominican Republic, as well as having close partnerships with numerous farmers in Central and South America, the second-generation family business has grown to be one of the largest suppliers of tropical and specialty produce items today, shipping worldwide.

Continental Fresh specializes in tropical imports from Latin America, servicing retail, foodservice, wholesale and process customers throughout the United States.

Coming off a first quarter of 2023 with its vegetable program of cucumbers and squash, Continental Fresh saw much success. The second and third quarter of 2023 is heavily devoted to Mexican mangos, packing under the Water For All label.

Before the pandemic, exotic fruit was slowly gaining in popularity, as foodies and Millennials were discovering interesting new fruit to eat, whether alone or in innovative recipes. These adventurous shoppers were buying tropical fruit at historic rates, with retailers clamoring for more from tropical importers and wholesalers.

Once March of 2020 came, sales started to decrease, as consumers were more interested in buying traditional items, especially with their produce. Sticking to something known was putting people more at ease during a turbulent time.

Though it is available all year round, the most popular season for papaya is approaching for the new year, and Brooks Tropicals is, quite literally, bringing a lot more color and flavor to the market with its Caribbean Red papaya. Named for its distinctive deep reddish-orange flesh, the Caribbean Red papaya, offers a sweeter flavor profile than lighter-colored Maradol papayas, making it a favorite with customers across their North American distribution footprint.