With a combination of the North Carolina soil and climate, Nash Produce’s local family farms provide the perfect environment for growing some of the world’s best sweet potatoes.

Progressive Produce, a year-round grower, packer and shipper of fresh produce, has noticed a significant increase in the demand for sweet potatoes in recent years, as the category has become a year-round staple in many households.

Bako Sweet has a promising 2024 sweet potato crop that has benefited from favorable growing conditions despite challenges posed by extreme summer heat.

The sweet potato market is witnessing significant growth, fueled by various factors such as heightened consumer awareness of their health advantages, their culinary versatility and their recognition as a sustainable and budget-friendly food choice.

According to Data Bridge Market Research, the global sweet potato market, valued at $34.98 billion in 2023, is projected to reach approximately $56.17 billion by 2031.

Jeff Smutny has joined the American Sweet Potato Marketing Institute as executive director.  With over 30 years of experience in global marketing and leading successful business operations, he has dedicated his career to improving trade associations, demonstrating a deep commitment and passion for his work.

As a top grower and distributor, Matthews Ridgeview Farms values the sweet potato category as a key part of its operations. The company, owned and operated by the fifth generation of the Matthews family, is committed to upholding its long-standing tradition of supplying high-quality produce to consumers.

Based in Wynne, AR, the company stores over a million bushels of sweet potatoes annually, ensuring year-round supply.