Thanksgiving season is also peak potato season, and Potatoes USA is fueling retail demand through a variety of integrated consumer marketing initiatives aimed at inspiring shoppers to think about and buy potatoes at the grocery store this holiday and beyond.

The Little Potato Company is celebrating the holidays with its third annual “A Little Holiday Happiness Is…” campaign and sweepstakes. During the busy holiday season, the company continues to bring Little Moments of Happiness and relief to families with its popular line of easy-to-prepare Little Potatoes. Running through early January 2025, the annual digital brand campaign and in-store POS and online sweepstakes offer families several chances to win grocery prizes and bring a little ease and happiness to the busyness of the holidays.

Among negative economic headlines, there is good news for grocery retailers. Data from January through March of this year shows a 2.3 percent volume increase in the U.S. potato retail sector, with 81 percent of Americans reporting they eat at least one serving of potatoes a week.

America’s only Butter Potatoes are back with a major relaunch from EarthFresh, North America’s premier supplier of fresh produce. Now available from coast to coast, the full lineup, featuring Butter Golds, Butter Reds and Butter Russets, delivers premium flavor, bringing a new level of cooking versatility to kitchens across the country. 

In honor of American Diabetes Month, the Idaho Potato Commission and the American Diabetes Association are teaming up to tackle common nutrition myths about one of America’s favorite foods: the potato.

Idaho potatoes are proud to be recognized by the American Diabetes Association’s Better Choices for Life program, which helps consumers identify products that meet the association’s nutrition guidelines. This recognition reinforces Idaho potatoes’ commitment to promoting wholesome, nutritious food choices.

Side Delights can help make festive Friendsgiving potato side dishes, as new generations embrace the tradition of hosting or bringing their holiday meals to their chosen families. 

“Friendsgiving or Thanksgiving can be more fun and less work with versatile products like Side Delights Steamables, for a simple, easy potato side dish that can be jazzed up for company,” said Kathleen Triou, president and CEO of Fresh Solutions Network.