Pure Flavor has launched its third melon under a new brand, Amora mini melons. The Amora mini melon is a Charentais variety, with origins in the Charente region of France, where it is beloved for its sweet, juicy flesh and intense, floral aroma.

There is nothing better in the summer than seeing large colorful displays of stone fruit, grapes, berries and melons in the produce departments. Melons are always a summer favorite for shoppers who have backyard cookouts and parties — or just for personal eating enjoyment.

While the offshore melon volume is finishing up, the domestic crop will be up and running during the next few weeks and the quality will be exceptional.

Melons are a very popular category in the produce department. In fact, melons can drive sizable sales volume in stores that promote them regularly.

Ayco Farms and Fisher Ranch announced a significant collaboration aimed at supplying a year-round assortment of melons, including cantaloupe and honeydew, along with various mixed melons.

Targeting retail, foodservice, and fresh-cut segments, this alliance guarantees their clientele a steady provision of premium-quality melons.

After several years of successful production trials, Pacific Trellis Fruit LLC will be expanding the sourcing of its PureHeart mini seedless watermelon from Guatemala beginning in January 2024 and extending into April. Product shipped will arrive via the West Coast port Hueneme in California, as well as to the East Coast through port Everglades in Florida.