Promotion key to spring table grape sales
By
Tim Linden
Promotion key to spring table grape sales
By
Tim Linden
With a record table grape crop expected from Mexico this spring, shippers are counting on big promotional support from retailers to move the crop at a decent f.o.b. price.
“The key this year is we need support from retail,” said Carlos Bon, vice president of sales for Divine Flavor, based in Nogales, AZ. “The pricing will be aggressive.”