Joe Atchison III is a cheerleader for New Jersey’s blueberries. As the assistant secretary of agriculture and director of the division of marketing and development for the New Jersey Department of Agriculture, part of his job is to make sure the world knows just how good the crop is.

Variety Farms Inc., a farm that has been around for roughly 100 years, markets Diamond Blueberries as its personal label.

Consistency is everything in the farming business. So, it is vital that all factors — from the weather to pollination — fall right into place to provide for the best possible crop and the ability to maintain the reputation that you remain a key source for that commodity with retailers and consumers.

This year, with the blueberry crop about to be harvested, it seems that everything is working out great. The result should mean that all signs are pointing to another strong blueberry season at D’Ottavio Farms.

When it comes to blueberries, the consumer wants everything: Great taste, excellent quality and just about anything else that might create a better eating experience.

New Jersey blueberry growers benefited from the perfect conditions needed during the winter and spring to harvest a full crop of the bigger, better, more flavorful berries your customers crave all year long. Your customers know Jersey Fresh blueberries will provide the flavor and size they desire, and we are happy to report that Jersey Fresh blueberries will be ready for your shelves starting early June into August. Jersey Fresh blueberries provide excellent marketing opportunities for retailers each summer.

As global blueberry markets expand and consumer preferences evolve, Oregon Blueberry is stepping into a leadership role with a genetics program deeply rooted in its legacy as a grower-led operation. With more than five decades of experience in commercial production, the company’s breeding strategy is as much about practical solutions as it is about next-generation science.