The berry category plays a significant role in boosting sales volume for produce departments. Strawberries are the major player in drawing shoppers to the store, especially when they are on ad promotion. Blueberries are also a powerful sales builder within the berry category.

Driscoll’s is part of an experienced North American-based consortium that has completed the purchase of Costa Group, Australia’s leading grower, packer and marketer of fresh fruit and vegetables.

Hans Liekens, value chain manager and retail expert for SEKOYA, calls the company “a game changer” in the blueberry industry because of its 360-degree approach.

California Strawberries and Tajín are thrilled to see the growing trend of Tajín-dipped strawberries for Valentine's Day, as highlighted in a recent article by The Daily Meal.

The article, "Skip the Chocolate and Dip Your Strawberries in Tajín Instead," discusses the unique and flavorful twist on the classic chocolate-dipped strawberries. With Tajín's tangy, spicy and slightly salty flavor, paired with the sweetness of fresh California strawberries, this new trend is gaining popularity as a delicious and unexpected treat for the holiday.

While rain has recently fallen in all three significant North America strawberry-producing regions, enough volume is expected for the always-popular Valentine’s Day promotions.

This February, Naturipe’s blueberry production is shifting into high gear. Naturipe is kicking off a new era of berries with its annual FeBLUEary campaign, highlighting the peak winter season for Naturipe’s conventional and organic blueberries. This new era is benchmarked by improved quality of berries, ramped-up innovation in breeding, growing and packaging, and increased prioritization of sustainability throughout the business.