Hass avocado sales grew across Easter, Cinco De Mayo, Memorial Day and Father’s Day in 2025, reaching four-year highs in both unit and dollar sales.

Mission Produce Inc. will debut the World’s Finest Glow-Up of its avocado bags at the International Fresh Produce Association’s Global Produce & Floral Show. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail. 

Avocados From Mexico is renewing its partnership with the College Football Playoff as the Official Avocado Brand, marking the third straight year holding that designation. 

Avocados From Mexico and Susan G.

During its first year participating in the Fair Trade certification program on its Mexico avocados, GLC Cerritos sold 2 million pounds to U.S. retailers, returning $38,000 to the farmworker committee for its use.