The ninth consecutive celebration of California Avocado Month in June has begun. This year’s marketing activity includes a recipe contest, a drive-in movie event, chef recipes, social media support, public relations outreach and more. Concurrently the Commission is supporting customized retail and foodservice promotions that drive awareness of California avocados at point of purchase.

In 2010, the U.S. Department of Agriculture approved the importation of Hass avocados from Peru and that first year seven containers were shipped to the United States with the fruit inside having been subjected to a cold treatment. Parallel to this, the USDA also certified the Peruvian Avocado Organization to operate under the U.S. Federal Promotion Program for Avocados.

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Shipments of avocados from Peru have been landing in U.S. ports since mid-May and are scheduled to continue well into late September.

“We are ready to fill the gap and help increase the consumption of avocados in the U.S.,” said Xavier Equihua, president of the Peruvian Avocado Commission and architect of the group’s U.S.-based Avocados from Peru promotion program. “Peru is going to be a good marketing partner and supply the U.S. what it needs.”

With the ability to significantly increase its footprint in U.S. market this summer season, the first shipments of Avocados from Peru have arrived in the U.S. and are available in promotional volumes now until late September. “As it's customary, Peru’s fruit will be heavily promoted from Memorial Day to Labor Day in the U.S.,” said Xavier Equihua, president of the Peruvian Avocado Commission.

Avocados From Mexico announced the opening of its Avocados From Mexico Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings.