SAN DIEGO — Avocados are perhaps the most beloved fruit in the world, owing to their tremendous taste, nutritional value and versatility on the plate. And their global appeal was highlighted during the second annual World Avocado Cup Regatta, held at the San Diego Yacht Club July 31-Aug. 1, and co-sponsored by the Peruvian Avocado Commission and the California Avocado Commission.

The Peruvian Avocado Commission has established a dedicated Organic Avocado Committee for the federal promotions program. PAC is devoting resources for the promotion of organic avocados in the United States. This will be one of the first times that an organic product will be marketed using assessment funds from an organization operating under a federal promotion program to support one of the fastest-growing segments within the produce category.

Accelerating the process from harvesting to customer destination has been a focus of Henry Avocado since planting its first crop in 1925. “I don’t even like the term ‘cold storage,’  Phil Henry quips, “as it implies a holding pattern that could impact freshness and quality.”

La Casa Del Aguacate (House of Avocado) has hired Rick Johnston as its vice president of sales.

Steven Muro, president and founder of Fusion, will share his expertise and industry knowledge during a live webinar from the Hass Avocado Board on Thursday, July 29. The webinar will share insights about the dynamic super avocado shopper and how retailers can reach this influential target to drive sales of Hass avocados.

The same year that Avocados From Mexico made the list of the 50 Most Innovative Companies, the trailblazing organization seeks to strengthen from within. With the strategic promotion of two of its executives, the company prepares for a transformative future driven by high-performing innovation.