While this year’s entire California avocado crop is projected at 306 million pounds — slightly higher than the state’s sub-300-million total last year — Henry Avocado greatly increased its capacity for ripening at its Milpitas distribution center in Northern California. The expansion increases the annual volume there to more than 2 million cartons.

Mission Produce Inc. is a leader in distributing fresh Hass avocados. The company said increased volume is expected by the industry for this year’s California season. Stephen Fink, vice president of North American Sales said, “the season is off to a strong start, with peak harvest expected between May and July. Industry volume is anticipated to be higher than last year at around 306 million pounds, with sizing currently on the smaller side.”

Added volume and smaller overall sizing has been a general refrain among California growers.

Ask the average U.S. citizen about the significance of Cinco de Mayo, and the vast majority will shrug their shoulders and incorrectly guess Independence Day in Mexico.

Buoyed by a hot market, California avocado growers started picking their 2022 crop earlier than expected. By the end of March, they will have already shipped about 20 percent of their expected volume for the season.

To keep pace with the growth of fresh Hass avocados sales, the Hass Avocado Board has expanded its staff with four new additions. As research projects have nearly doubled in the past five years and promotion has been proven to play a fundamental role in expanding demand, the science-based expertise, marketing, and administrative support from these four hires will be instrumental in driving HAB’s vision to be America’s most popular and desired fruit by 2025.

In celebration of National Healthy Fats Day on March 21, Avocados From Mexico is helping to set the record straight about fat as an essential component of a healthy diet. Avocados are a heart-healthy fruit, containing 85 percent good, unsaturated fats and nearly 20 vitamins and minerals, making them a delicious choice that is #AlwaysGood.