National Avocado Day is fast approaching, and Avocados from Peru is celebrating America’s favorite superfood by giving back to local communities and unveiling the ultimate demo machine — the AFP Food Truck.

LGS Specialty Sales, a leading importer of citrus, avocados, grapes and persimmons, will begin sourcing avocados from Jalisco, Mexico, immediately following the USDA-APHIS authorization last week.

This direct partnership with Jalisco will expand LGS Specialty Sales' footprint of avocado production and volume into the U.S. As avocado consumption continues to rise, the added volume from Jalisco will help fill the demand and needs of the market.

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post-season activity maintains brand awareness.

Westfalia Fruit expects to have a plentiful supply for the U.S. market throughout the summer months. This year,“National Avocado Day falls on Sunday, July 31, and Westfalia said it guarantees retailers a full supply of the highest quality fruit possible to meet shopper demand around this consumer holiday.

Avocados From Mexico is a big hit at concession stands across the country. Finding delicious and fresh foods at sports arenas has never been easier thanks to newly rebranded AvoEats by Avocados From Mexico. Because 77 percent of consumers prefer fresh avocados, the #AlwaysGood brand is stepping up its fresh guac game with deliciously innovative, avocado-focused twists on concession classics, expanding current franchises and activations in 2022 to score big with avo-lovers.

Lidl U.S. is partnering with Avocados from Peru to give away a Tesla to one lucky winner. The sweepstakes kicked off on July 1 and is open to legal residents of the nine states where Lidl operates stores: Georgia, South Carolina, North Carolina, Virginia, Maryland, Pennsylvania, Delaware, New Jersey and New York, as well as Washington, DC.

The Tesla will be presented to one winner at the end of the campaign, which concludes Aug. 31.