Avocados From Mexico dropped the official teaser for its 2023 Super Bowl ad. The commercial, featuring actress and comedic star Anna Faris in her Super Bowl debut, is part of the brand's perfectly ripe campaign designed to show how Avocados From Mexico makes everything better.

The California Avocado Commission anticipates its fiscal year 2022-23 harvest will come in at 257 million pounds of avocados, a slight decrease compared to the 2021-22 season crop volume of 276 million pounds. When announcing the crop outlook, CAC also unveiled its marketing plans for 2023.“The recent California rainfall has been welcomed by our growers throughout all districts,” said Jeff Oberman, president of CAC.

Over the final two weeks of January, the projection is that Mexico will send almost 150 million pounds of Hass avocados to the U.S. market, according to data compiled and released by the Hass Avocado Board each week.

Westfalia Fruit is ringing in the new year with a strong supply of quality avocados sourced from multiple growing regions to meet shopper’s healthy eating demands as diets recalibrate after a season of holiday indulgences. Westfalia is wholly dedicated to providing sustainably grown, premium-quality fruit to the marketplace. Its extensive avocado growing regions and vertical integration enable them to provide retailers with consistent supply to meet year-round demand and quarter one being the key time to promote.

Get your glow on and pique your senses, guac fans! Avocados From Mexico is making its Pantone color debut with the official release of its brand color. The avocado brand's new hue emulates the vibrant tones you see when you cut into a perfectly ripe avocado. And just in time for the big game, AFM is bringing the color to life by launching the Avocado Glow Collection, a one-of-a-kind home and kitchen accessories line inspired by the new color created in partnership with the Pantone Color Institute.

Heavy volumes of avocado imports are expected in the U.S. in 2023, which has industry experts anticipating a more saturated market than the avocado-lite 2022. Avocado packer and marketer Index Fresh is working to keep California growers informed and positioned to benefit from the best possible pricing windows amid potentially crowded market conditions.