West Pak Avocado, a leading global distributor of premium avocados, unveiled a new price look-up sticker as part of an industry initiative through Avocados From Mexico. The program was created by AFM to help shoppers more easily identify quality Mexican avocados. West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE color.

Spring has sprung and California avocado season has begun in earnest. Winter and early spring rains contributed to delaying the usual start of harvesting but were excellent for California avocado tree health. As a result, the 257 million pounds of California avocados estimated for this season likely will be concentrated from late April through summer. To bolster this volume, the California Avocado Commission is engaged with marketing support at full throttle.

Westfalia Fruit kicked off its 2023 Gem avocado season, expecting a strong supply of fruit from mid-April through mid-July.

Gem is a gourmet avocado that Westfalia holds exclusive marketing rights in Africa, the European Union, and many other regions of the world. Gem is truly a unique avocado with gold-flecked skin and a creamy, buttery texture. It is a larger piece of fruit with a slightly nutty flavor.

The California Avocado Commission announced the kickoff to the 2023 season with fresh, delicious fruit available now through summer. From smoothies and salads to dips and desserts, California avocados are packed with flavor and nutrients, and are a versatile staple in any diet.

Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole. In fact, Cinco de Mayo is the second-biggest consumption occasion in the U.S. for avocados and guacamole.

A new generation of leaders has graduated from the Hass Avocado Board Board Leadership Development (BOLD) program with specialized training and real-world experience that ensures a stronger future for the industry. The robust, year-long program exposes emerging leaders from across the supply chain to experts and resources essential to forming a well-rounded understanding of the business and being considered board-ready.