Mission Produce Inc. expanded its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the U.K. and European markets. Over the last year, Mission Produce has added to its global sourcing network to meet growing global demand for avocados and mangos.

Avocados From Mexico and Rob Gronkowski have pulled out all the stops to get guac on every game day table this football season. Now, the always good duo is inviting fans to keep the good times going with the Gronkamole Challenge — a video event hosted by Gronk himself.

The 2025 California avocado harvest is now projected to be in the range of 375 million pounds, which is the largest crop estimate for the locally grown fruit since 2020. Recent extremely high winds in California slightly dampened very early season projections, but the industry is still optimistic for a particularly good season.

Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year’s big game is sure to be a touchdown.

Index Fresh kicked off its California avocado season, perfectly timed to meet the high demand during the Super Bowl period. With its strong California grower base, Index Fresh is uniquely positioned to supplement the low inventories and support promotions.

The avocado market is currently experiencing significant challenges, with Mexican supply falling short of meeting regular weekly U.S. demand. This shortage coincides with pre-planned marketing campaigns promoting wellness and football festivities, creating a tight market situation.

Avocados and mangos are charging into 2025 with strong momentum. From record dollar sales to increasing household penetration and shifting shopper behaviors, these categories are full of opportunity. In this month’s edition of AvoIntel, Mission Produce broke down five key trends driving category growth and what to know as you plan for business growth in 2025.