Calavo Growers Inc. has introduced distinctive new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature Calavo's Super Jumbo avocados, enhancing their visibility and appeal on retail shelves.

The new labels measure 36 millimeters by 26 millimeters, a size specifically chosen to correspond with the larger fruit.

The Colombia Avocado Board announced the launch of the Avocados From Colombia brand in the United States. 

The debut comes at a pivotal time for the industry as shipments of Colombian avocados to the U.S. have reached their highest volume to date with 85 million pounds in the first half of 2025 — more than double the previous mid-year record of 41 million pounds set in 2024.  

Index Fresh has enhanced its supply chain strategy for delivering excellent customer service and growing sales with a new interactive website plus rebrand of its AvoTerra avocado label. The new website drop (indexfresh.com) will be unveiled in advance of the Organic Produce Summit (OPS), July 9 and 10, in Monterey, CA, (booth No. 1000) along with attractive, fresh packaging for the AvoTerra brand.

Avocados originated in Mexico, Guatemala, and the West Indies around 10,000 years ago. They were first cultivated over 7,000 years ago in central Mexico. The flavorful guacamole dip and spread was created by the Aztecs and originated in Mexico. It was known as avocado sauce. The avocado was also called alligator pear.

Avocados are among the most popular commodities in the produce department, yet for all their popularity the category has remained essentially flat for the last five years despite tens of millions of dollars invested in promoting the fruit.

Why? For many, the feeling is that category growth is largely dependent on the diversification of supply to meet rising demand.

The Colombia Avocado Board partnered with Weis Markets Inc. to launch the Heart of Colombia Avocado Display Contest, a retail campaign designed to drive consumer excitement and increase impulse avocado purchases.