It’s apple harvest season, and the New York Apple Association, FarmOn! Foundation and the New York Department of Agriculture have teamed up to bring the Take the Big Apple Crunch Challenge. Participants from across the state are invited to take a bite out of a New York state apple to bring awareness to New York farmers during harvest season.

Stemilt’s dive into nostalgia marketing paid off during its most recent campaign around its signature variety, Rave brand MN55 cultivar apples. The consumer-facing digital campaign designed to help consumer’s win gold was inspired by Roald Dahl’s fictional character Willy Wonka and the search for the golden ticket.

Today, Yes! Apples, a fresh, consumer-first apple brand, announced the launch of an online store where consumers can buy its apples to be shipped directly to their door.

The past year and a half has been difficult for many reasons, but 2021 posed some major weather challenges for Elgin, MN-based Honeybear Brands’ apple crops.

For the first time in over a year, many students will be back in school buildings, navigating a new normal. The last thing that should be on their minds is where their next meal comes from. Unfortunately, more than 13 million students in the U.S. lack the means to get enough nutritious food on a regular basis. That’s why Fuel Up to Play 60 and Chelan Fresh are stepping up to the plate, donating school meal carts that will be used in Fuel Up to Play 60 schools in Washington and Texas.

Crunch Time Apple Growers, the collective of growers responsible for SnapDragon™ and RubyFrost™ apples has more exciting news on the cusp of the 2021 harvest. Crunch Time has granted two Michigan-based premier apple packaging, shipping and marketing facilities — Applewood Fresh Growers LLC and Riveridge Produce Marketing, Inc. — license to market both SnapDragon and RubyFrost apples effective immediately.