Last fall grower-owned-and-operated Chelan Fresh took stock of where it had come from, who it was, and where it was going, it embarked on a series of individual grower interviews, feedback sessions and core identity “excavation” work. As the process unfolded, a story emerged that was distilled down to two simple words, transformative yet simple: Joyfully Grown.

Matching growing consumer demand for organics, the market is expected to see an annual growth rate of 8.2 percent over the next few years. With that growth comes the responsibility to offer consistent quality supply to shoppers willing to pay more for organics without a gap in supply.  Those same shoppers crave information about how their food is grown and often make mindful purchases considering sustainability.

TOMRA Food’s sorting and grading solutions allow apple packhouses to reduce the labor required for sorting whilst significantly improving the consistency, accuracy, and packout of the sorted product.

Applewood Fresh, a premier fourth-generation grower, packer/shipper of Michigan-grown apples is counting down the days to the start of their flavorful harvest, with Rave in August.

The Telly Awards, one of the largest honors for video and television content across all screens, recently announced this year's winners. The New York Apple Association's new commercial featuring New York apple growers won a prestigious bronze Telly award.

The commercial was produced by Rochester, NY-based creative agency Mason Marketing and the New York Apple Association.

The Washington Apple Education Foundation awarded 318 scholarships to students this year. Of the 318 scholarships, 218 were awarded to renewing students and 100 new students were welcomed to the WAEF family. These scholarships represent over $1 million sponsored by the tree fruit industry through various fundraisers, in memory of industry leaders and friends, and annual donations.