The New York Apple Association launched a series of Snack Responsibly-themed ads to its social media program just in time for the new year. The high-impact ads remind consumers to make healthy choices when choosing a snack. 

Superfresh Growers of Yakima, WA, reported a strong opening on the 2022 crop year for its exclusive club apple, Autumn Glory. Examining the most recent Nielsen data reveal sales were up for Autumn Glory the week of Nov. 26 by 104 percent YoY dollar growth, followed by the week of Dec. 3 with sales up 89 percent YoY. During that time, average retail rose $0.16 to $1.84, in line with Fuji and other core apples.

Starr Ranch Growers of Wenatchee, WA, known for its premium branded JUICI apple, highlighted retailer support, consumer engagement, and the importance of developing trust with retailers and consumers, all in promotion of this year’s winter apple crop.

It was four years ago when Glenmont, NY-based New York Apple Sales launched Yes! Apples, a consumer-friendly apple brand rooted in quality.

“Yes! Apples maintains a steady supply of apples throughout the year, and winter apples are a big part of that mix,” said Tenley Fitzgerald, vice president of marketing for the company. “While apples are traditionally associated with the fall season, now consumers have access to a variety of apples all year round.”

FirstFruits Farms is applying data-science to the apple category, investing heavily with its newly-formed Data Science Center of Excellence. “The center allows us to merge two important parts of our company into one cohesive and collaborative team,” said Melissa Hunter, data analyst at FirstFruits Farms. The newly formed department is a intentional move to not only embrace, but equip FirstFruits Farms’ sales and marketing teams with live analysis from their in-house data team.

Valentine’s Day wouldn’t be as sweet without making Pink Lady apples a top promotional item for the loveliest day of the year.

“Bulk is the major opportunity for Pink Lady this year, and Valentine’s Day is a key timeframe to promote the variety,” said Brianna Shales, Stemilt’s marketing director. “This is one variety we’ve seen promotable volumes of compared to last year and makes a pretty-pink addition to the theme of the holiday.”