The New York Apple Association has named Tony Mikiciuk, who joined the organization in December, as its new designer, social media and trade advertising director.

Mikiciuk will collaborate with the NYAA internal team and New York apple shippers to develop integrated digital marketing campaigns and lead shopper and digital marketing, social, PR and advertising programs.  

Rainier Fruit Co. once again has its plans in place to take core organic varieties year-round. For the fifth year in a row, organic Gala, organic Fuji, organic Honeycrisp and organic Granny Smith apples will be supplied by Rainier Fruit all summer long.

“It's a testament to the hard work that starts in the field. Decades of farming experience and planting the right varieties in the right growing region has been a recipe for success,” said Mark Zirkle, president of Rainier Fruit. 

On March 20, Stemilt celebrated its second annual Stemilter’s Day to recognize the hard work that nearly 4,000 team members put into growing and producing high-quality fresh fruit every day. This year’s Stemilter’s Day focused on what it means to be a Stemilter, and recognized people for their years of work at Stemilt.  

In a year when the U.S. apple crop volume is down nearly 10 percent versus the prior year, retailers can look forward to a fresh crop arriving from the Southern Hemisphere keeping consumers shopping the apple deck and providing fresh picked flavor and promotional volumes throughout the spring and summer.

The Michigan Department of Agriculture and Rural Development announced that Michigan apple producers have approved a referendum to continue the Michigan Apple Advertising and Promotion Program and implement the proposed changes presented by the Michigan Apple Committee.

CMI Orchards' CatStats report shows Kanzi apples live up to the name as a “hidden treasure,” maintaining its position as the No. 2 best-selling apple in Europe and quickly winning over consumers in the United States.

Danelle Huber, senior marketing manager, said this apple’s sensational flavor dazzles American consumers across the board with consistent high ratings and positive feedback, according to data gathered from 500 people through an influencer mailout program.