The 2023 apple crop is shaping up nicely after receiving incredible weather in Washington state. “The 2023 apple crop has taken a complete 180 compared to last year’s crop,” said Brianna Shales, marketing director at Stemilt Growers. “We’re very excited for the upcoming season and are expecting more apples with great eating quality and color as a result of the optimal weather we’ve had in Washington.”

CMI Orchards stands as a premier grower, shipper and packer of high-quality conventional and organic apples, pears and cherries. As the 2023 apple season takes off, the company is gearing up with optimism and anticipation. The company’s vice president of business development, Robb Myers, was pleased to report that the apple crop is showing promise, with the prospect of year-round availability for most of their varieties.

With summer coming to a close, many individuals are taking out the fall décor in anticipation of cooler weather, the changing of leaves and, of course, apples. Honeybear Brands, is looking forward to a prosperous apple crop this season, especially with its Honeycrisp variety. “Our Honeycrisp crop is expected to be normal volume and have beautiful color,” said Kristi Harris, brand manager for the Elgin, MN-based company, which has locations in Brewster, WA and Yakima, WA. She added that the Honeycrisp size is expected to average.

SnapDragon apples are entering their second season as the official apple of the Buffalo Bills. The first year of this partnership was successful, with sales of SnapDragon apples up 60 percent in the Buffalo market.

The partnership has helped spread brand awareness of the apples as well as get SnapDragon apples in the hands of fans at tailgate activations and throughout the stadium on game day. SnapDragon has also partnered with a number of Buffalo Bills players and participated in community events to help give back.

There are plenty of Rave apples to go around this apple season — and outrageously juicy flavors yet to be shared with consumers. Stemilt Marketing Director Brianna Shales encourages retailers to get behind Rave with the four Ps of marketing and position it as the start of school snacking apple with branded packaging and prominent placement.

Apples and autumn go hand in hand, and Keystone Fruit Marketing has been all about apples dating back to 1977.

"Apples were the first commodity Keystone took to market," said Lisa Fetterhoff, director of operations. "And the first grower they worked with, El Vista Orchards in Fairfield, PA, is still a grower partner today!"