CMI makes back-to-school snacking simple
CMI makes back-to-school snacking simple
As back-to-school season approaches, CMI Orchards is ready to make healthy snacking fun with a lineup of kid-friendly apple programs. Featuring its popular Crunchie Munchies, HERO and Daisy Girl Organics brands, CMI delivers bite-sized grab-and-go apples, perfect for busy school days.
Two- and five-pound HERO packaging delivers snack-sized apples for small hands, including kid-favorite varieties; Gala and Pink Lady. Designed to inspire kids to dream big and do good, the program includes heroic taglines such as: “The power to be a HERO is in your hands!” and “Big or small, there’s a HERO in us all.”
CMI’s Crunchie Munchies three-pound organic program offers snack-sized apples in playful, dragon-themed packaging. Perfect for lunchboxes and on-the-go snacking, Crunchie Munchies pairs high-quality organic fruit with fun design in a larger format pack. Other organic options for health-conscious parents include apples and pears from CMI’s flagship organic program, Daisy Girl Organics, delivering a wide range of core and branded varieties in a two-pound format.
“Back-to-school season is a busy time for stores and parents, and our programs are designed to bring simplicity and excitement to the chaos of school-year meal planning,” said Loren Foss, vice president of strategy at CMI Orchards. “HERO empowers kids to do good; Crunchie Munchies makes organics fun for kids; Daisy Girl delivers broad variety, and all programs provide products that kids love and parents trust.”
In addition to CMI branded programs, CMI can offer licensed character bags to boost shelf appeal and tie into broader grocery store products and marketing. Retailers are encouraged to contact their CMI sales representative to learn more about available licensed character bags.
Back-to-school presents a key opportunity for retailers to engage young shoppers through CMI’s Apple Crush program—an interactive platform delivering a personalized apple match with fun facts and flavor profiles. With customization opportunities, retailers can capture valuable shopper insights while introducing families to new apple varieties.
“Back-to-school is one of the most important shopping periods of the year,” said Foss, "and CMI’s turnkey programs make it easy for retailers to offer parents healthy and convenient snacks, with kid-friendly packaging, uplifting messaging and ready-to-merchandise solutions to drive engagement and repeat purchases throughout the school year.”
CMI’s back-to-school programs will begin shipping in mid-August and continue throughout the school year, ensuring consistent supply and merchandising opportunities.
