CMI declares July the month of jumbo cherries
CMI declares July the month of jumbo cherries
Cherries from the Pacific Northwest are sizing larger than years past, with sugar levels at the top of the charts, according to Columbia Marketing International. Retailers are reporting positive feedback from consumers, but CMI anticipates that the best is yet to come.
The company has declared July the month of jumbo cherries and is setting up retail programs with its retail customers to make sure that they have adequate supplies in stores to cover consumer demand.
CMI's high-graphic cherry display ships with two boxes of red or Rainier cherries and can be set up in less than 30 seconds.
“We have an incredible opportunity with this year’s Northwest cherry crop," Steve Lutz, vice president of marketing at CMI, said in a press release. "After low cherry production out of California this season, consumers are hungry for cherries. With our estimated 22 million-box crop out of the Northwest this year, consumers can expect great eating cherries, with larger-than-normal sizing.”
Warm, sunny days and cool, crisp nights have provided optimal growing conditions for the Northwest cherry crop this season, leading to high sugar development and great flavor. Unlike the 2013 cherry season, which was hit by several adverse weather events, 2014 is shaping up to be a huge, successful crop year with minimal rain, hail and wind events that can damage cherries in their final growing stages.
Packouts continue to be high, and this trend looks like it will continue through the end of the season, offering a great retail opportunity for stores looking to increase incremental sales in their produce section now through the beginning of August.
As part of its cherry promotions this season, CMI is tooling its customers with a high-graphic instant cherry display that ships with two boxes of red or Rainier cherries. The pictured display can be assembled in less than 30 seconds. CMI has produced a brief video of how easy this shipper is to set up.