Trinity unveils new Buddy’s mandarins citrus packaging
Trinity unveils new Buddy’s mandarins citrus packaging
Trinity Fruit Co. has a new look for its Buddy’s brand, debuting mandarins and full citrus line with a new logo and all new packaging this November.
“We are really excited as a company to continue to grow our citrus program and to showcase our new look for our brand and packaging,” said Gunner White, vice president of Trinity Fruit.
“This was a very fun project that we worked on collectively as a team,” said Angela Hernandez, vice president of marketing. “So much thought went into the brand and gave Buddy’s more of a personality as the consumers’ ‘snack-time sidekick.’ Our goal for this refresh was to create something that resonates with all shoppers including moms, college students, wellness enthusiasts and even children, and to bring fun and bold colors to produce departments to entice shoppers to grab that snack-time sidekick.”
Trinity Fruit Co. is a premium citrus grower-packer-shipper featuring conventional and organic easy peel mandarin varieties, specialty mandarins like Page, Dekopon and Gold Nugget varieties, lemons, Cara Cara navels, Blood oranges, navel oranges, minneolas and more. Trinity is also offering support for Buddy’s promotional efforts, including digital campaigns, in-store demos, display bins and giveaways. Custom POS is also available.
