Attendees of the Produce Marketing Association's Fresh Summit will have the opportunity to ascertain exactly how well they lead by attending Harold Lloyd's seminar, "Am I the Leader I Need to Be?" He has developed a system that individuals can use to determine their "leadership quotient," which quantifies their leadership skill and highlights their specific strengths and weaknesses with the goal of helping them to improve immediately.

Mr. Lloyd, a celebrated speaker and a regular guest lecturer at Fresh Summit, will deliver his presentation at 9:35 a.m. Saturday, Oct. 25.

Colorama, a Chilean graphics company, has developed more reliable labels for the fresh produce industry to assist North American companies with the need to implement new country-of-origin labeling requirements.

CASTROVILLE, CA -- Ocean Mist Farms is keeping it fresh at the Produce Marketing Association's Fresh Summit in Orlando, FL.

In addition to its acclaimed artichoke recipes and display of more than 30 fresh premium vegetable commodities, the company will showcase a newly developed PLU sticker -- the first of its kind for bulk artichokes -- at booth No. 2821 during the trade show this month.

NEWARK, DE -- Members of the Mexican produce industry conversed first- hand on important issues and Produce Marketing Association's increasing activities in Mexico during a September visit to that country by Nancy Tucker, PMA's vice president of global business development, and PMA Mexico representative Alejandro Larreategui.

SALINAS, CA -- Mann Packing Co. Inc., here, is rolling out three new vegetable product lines.

Mann's newly named "Steam & Serve" line replaces its previously named "Ready, Set, Steam" line of vegetables, which had won a Packaging Impact Award for Technology from the Produce Marketing Association.

LOS ANGELES -- Giumarra Nogales announced Oct. 13 that the division will be offering its full line of fruits and vegetables from Mexico this fall and will be shipping from two locations.