Market Minute: Get ready to promote California navel oranges
By
Ron Pelger
Market Minute: Get ready to promote California navel oranges
By
Ron Pelger
Suppliers are reporting good quality on a new crop California navel oranges. The eating flavor is good and getting better as the season heightens. Beginning sizes will be 72, 88 and 113 count. Sizing will get better when 56 count and larger are harvested.
Even though this year's crop is lighter than last year, there will still be a good supply starting out. There should be aggressive deals on smaller fruit with value pricing on size 88s and 113s from now through January. Those are the sizes that will peak.
Take advantage of advertising opportunities by promoting navels in three- and four-pound bags. Build large, massive bag and bulk displays using empty cartons to add that full aggressive appearance.