Trinity Fruit Co. has launched Peaches for Pink, a 2026 summer peach campaign developed in partnership with the Breast Cancer Research Foundation. The initiative will debut during the 2026 California stone fruit season and feature pink ribbon-inspired promotional packaging on Trinity’s Farm2You two-pound peach pouch bags, combining peak-season flavor with meaningful impact.

If you’ve spent any time watching the desert deal this year, one thing is clear: the crop is running early and now the heat is showing up to match it.

With roughly four weeks remaining before the seasonal transition from Yuma to Salinas, fields across the Arizona-California desert region continue to track roughly three weeks ahead of schedule after a winter marked by early rainfall followed by sustained above-average temperatures. 

The U.S. Department of Agriculture has filed an administrative complaint against L&L Produce LLC (not to be confused with L&L Farms in Batesville, TX). L&L Produce, operating from Texas, allegedly failed to make payment promptly to two produce sellers in the amount of $326,281 from December 2022 through August 2023, in violation of the Perishable Agricultural Commodities Act.

Coliman Avocados is a proud Mexican company with more than 50 years of experience in the harvesting, packaging, commercialization and distribution of fresh Hass avocados and is very excited about what spring will bring. 

Registration is now open for the American Institute of Floral Designers’ 59th annual national symposium.

Far more than an ordinary flower show, the Elevate symposium will showcase a lineup of world-renowned industry educators. Attendees can look forward to inspiring main stage programs, dynamic hands-on workshops, insightful lecture sessions and more.

The official symposium brochure is available online.

Registration is available through the symposium website.

Goody’s selling season begins strong as nationwide wellness trends spotlight grapefruit for consumers. Current consumption of grapefruit remains robust, with 2026 estimated U.S. sales expected to meet the 2024 high of more than $400 million. While data for 2025 is still being finalized, consumption in the U.S. for 2024 exceeded 330,000 tons, an approximate increase of 9.5 percent from recent years, according to Index Box.