Industry Viewpoint: Fresh Field Catalyst's innovation and impact
By
Vonnie Estes, IFPA's vice president of AgFood Technology Innovation
Industry Viewpoint: Fresh Field Catalyst's innovation and impact
By
Vonnie Estes, IFPA's vice president of AgFood Technology Innovation
As 2025 advances, the Fresh Field Catalyst Accelerator is building momentum. This year’s cohort is pushing boundaries in sustainable packaging, traceability, shelf-life extension and waste reduction. With Demo Day behind us and the Global Produce & Floral Show on the horizon, the program is delivering on its promise to connect technological innovation with the real challenges of the fresh produce and floral industries.
Officials at

Taylor Farms will return to the International Fresh Produce Association’s Global Produce & Floral Show. The company will feature its Jalapeño Popper Chopped Kit and its Taco Ranch Mini Chopped Kit. at booth No. 4139.
