Harvest is now underway for the 2010 California avocado crop, which is estimated at 470 million pounds -- up dramatically from just 170 million pounds in 2009 -- which promises to provide some excellent promotional opportunities for retailers, according to Jan DeLyser, vice president of marketing for the California Avocado Commission.

Shuman Produce comes to the Southeast Produce Council's 2010 Retail & Foodservice Conference & Expo March 4-6 in Tampa, FL, with a focus on food safety and new packaging.

Rogers Graphics, an advertising and website design firm specializing in the produce and floral industries, is celebrating its 30th anniversary in business.

"Through the years, we have been very fortunate to have maintained loyal business relationships with many fine companies," said Richard Rogers, co-owner of the company with his wife, Susan. "The world of advertising can be fickle, so I am pleased we have done consistently well."

DALLAS -- It is said that everything's bigger in Texas, and the saying was apropos for the National Watermelon Association's 96th annual convention, held here Feb. 17-21 at The Fairmont Dallas hotel.

The convention set several records, including the total number of attendees (436), the total dollar amount ($533,261) that the association's watermelon auction raised, and the total number (61) of tractor-trailer loads of watermelons that were donated for the auction, NWA Executive Director Bob Morrissey told The Produce News.

GLOUCESTER CITY, NJ -- The refrigerated breakbulk ship Ivory Dawn used two onboard cranes Feb. 22 to discharge pallets of Chilean fruit onto the pier of the Gloucester Marine Fruit Terminal, here.

Tom Mastromarco, director of fruit marketing and customer service for Gloucester Terminals LLC, was pleased by the activity. Chilean fruit volume was picking up in late February, but he said that the terminal's overall volume to date was down 20 percent from the previous year.

WASHINGTON -- The produce industry may start promoting high-level executive buy-in to accelerate adoption of its Produce Traceability Initiative, one of several issues discussed Feb. 19 during a meeting of the initiative's steering committee.

More than 50 members of the steering committee met in Dallas to discuss results of a survey conducted by the Produce Marketing Association and the United Fresh Produce Association in recent months to gauge the produce industry's progress in meeting the milestones for chainwide traceability.