Village Fresh names Helen Aquino VP of innovation
Village Fresh names Helen Aquino VP of innovation
Village Fresh Greenhouse Grown has appointed Helen L. Aquino as vice president of innovation, reinforcing the company’s focus on consumer relevance and customer-driven innovation.
Aquino has been with Village Farms, now Village Fresh, since 2008, bringing more than 20 years of experience across agricultural research, brand strategy, product development and controlled environment agriculture. During her tenure, she has contributed to varietal introductions, packaging innovation, category management, sustainability communications and retail-focused go-to-market strategies.