Chelan Fresh apple, pear movement in full swing
Chelan Fresh apple, pear movement in full swing
Product movement for Chelan Fresh Marketing, which represents more than 419 growers from its base of operations in Chelan, WA, is in full swing. “We’re selling everything right now,” said Director of Marketing Mac Riggin.
Apple and pear volume have been good, and Riggin said quality is excellent. By the end of October, Chelan Fresh had moved 12 percent of the overall crops. “The Bartlett deal has gone very well,” he noted.
Chelan Fresh moves product both domestically and to export markets. By the end of October, 26 percent of product movement was to offshore customers.
The company plans to continue its involvement with the Fuel Up to Play 60 program this season. Riggin said the campaign has helped promote physical fitness among children and is a great way to get healthful snacks incorporated into their diets.
Riggin said Chelan Fresh has also developed a toolkit for dieticians which provides them with a host of nutritional information about apples and recipes incorporating apples.