Branding keeps Pink Lady in forefront of marketing
Branding keeps Pink Lady in forefront of marketing
As Pink Lady America continues to build on its success as the only apple variety approved by the American Heart Association Food Certification Program, Pink Lady Marketing Director Alan Taylor said, "We're very much interested in branding this product."
The unique characteristics of the apple include a striking pink skin, complex tart-sweet flavor and the ability to maintain a white flesh longer when cut, Mr. Taylor noted, and those attributes make branding a logical move.
The unique characteristics of the apple include a striking pink skin, complex tart-sweet flavor and the ability to maintain a white flesh longer when cut, Mr. Taylor noted, and those attributes make branding a logical move.