In the winter 2006 edition of Review of Agricultural Economics, Hoy F. Carman, a professor in the Department of Agricultural & Resource Economics at the University of California-Davis, published a study regarding the effectiveness of generic advertising being done by the Hass Avocado Promotion & Research Order.

"The California avocado industry provides a case study of the economic pressures from increased imports and ongoing efforts to expand the demand for all avocados using government-mandated marketing programs," wrote Mr. Carman.

WASHINGTON -- New quarantine inspections and fees for U.S.-bound fruits and vegetables transported by truck and rail from Canada are being delayed until June 1 while U.S. and Canadian officials work out details of the controversial plan.

U.S. officials, who have been in talks with Canadian officials, needed more time to conclude these discussions for trucks and rail shipments, said Melissa O'Dell, a spokesperson for the U.S. Department of Agriculture's Animal & Plant Health Inspection Service.

NEW YORK -- The strong presence of produce professionals at the International Restaurant & Foodservice Show of New York, held here March 4-6 at the Jacob K. Javits Convention Center, was a clear indication of the importance of the restaurant category to the industry. Fresh produce distributors, importers, producers and marketers increasingly recognize the need to maintain a strong promotional hold on the foodservice industry.

In Miami, real estate developers say the location of a Whole Foods supermarket on the ground floor of the 74-story Met 3 condo tower helped drive sales. In San Francisco, Bristol Farms' first entry in that eclectic market is its the basement store in a high-rise shopping mall. Twin condominium buildings towering 20 stories near downtown Atlanta opened last year with a Publix supermarket anchoring the ground-floor retail space.

Dan Spain, whose produce industry experience includes 20 years with Vons Supermarkets, was recently named vice president of sales and marketing for Kingsburg Orchards in Kingsburg, CA.

In an interview with The Produce News, Mr. Spain said that "there is a story to be told" to the trade about Kingsburg Orchards that largely has to do with the special varieties, many of them proprietary, that the company offers. Mr. Spain said that he plans to "get out in front of customers" to tell them about "what proprietary new products we have going on."

Spinach growers in and around the Salinas Valley are preparing to harvest their crops again. While some are a little wiser, all are battle-tested after the E. coli outbreak last fall that implicated fresh spinach.

Salinas, CA-based NewStar Fresh Foods LLC's spinach plantings are on a par with last year's plantings, and the company will begin harvesting in a few weeks. NewStar was not implicated in the E. coli outbreak, but like every operator in fresh spinach took a sizable hit in the fallout.