Driving transactions focus of Sprouts marketing effort
By
Tim Linden
Driving transactions focus of Sprouts marketing effort
By
Tim Linden
When Alisa Gmelich was interviewing for the job of chief marketing officer at Sprouts Farmers Market, she focused on what she believed is the key to marketing success: understanding the needs of customers and meeting those needs to drive behavior. This is what drives traffic.
“Traffic is the best indicator of marketing success,” she said.